How to market your novel

Ugh, marketing. I’m with you there, it isn’t my favourite thing to do after I have worked really hard for months or even years writing and publishing a book. Marketing often feels like… that one thing you can’t get around, the demon waiting in the closed, ready to pounce as soon as you press the ‘publish’ button.

Now, I am by no means an expert on marketing. I have a certificate in writing and editing, not marketing. But! I do have some proven and tested tips and tricks up my sleeve, which I am happy to share with you today!

Number 1 – Do not self-promote

I know, sounds weird, huh? I mean, any kind of promotion of your book is self-promotion, isn’t it? Well, not really. What I mean by self-promoting here is those authors you may have seen in Facebook groups who schedule a post every day, promoting their book on amazon, or quoting reviews, trying really hard to get someone, ANYONE, to click on their link.


It isn’t attractive, at all. All this does is cause writing groups to have to ban anything which may seem like self-promotion.

Please, just please, do not fall into this trap. It doesn’t work. If anything, it may turn readers AWAY from you, quite the opposite to what you wanted.

Number 2 – Do self-promote

You need to do self-promotion the right way. What way might that be? My highest recommendations are: Facebook ads, Amazon ads (kindle unlimited), and Google ads. I have has success with all the above, Facebook and Google especially.

Number 3 – Create an author platform

By ‘Author platform’ I mean a Facebook page (so you can do ads), a website, and if you are keen on social media – Twitter and Instagram. I personally stick to my website and Facebook for most things, I only update my Twitter every once in a while. It can be hard work to try and keep them all up at once, but if you are up to the challenge, by all means!

I hope this has helped you get a bit more clarity on the world of marketing, stay tuned for more in-depth tips and tricks on Facebook ads and how to get your monies worth!

© Melina Wedin 2019

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